diff --git a/docs/posts/2026/08/11/2026-08-11_feature_image.webp b/docs/posts/2026/08/11/2026-08-11_feature_image.webp
new file mode 100644
index 00000000..a5d2b1e5
Binary files /dev/null and b/docs/posts/2026/08/11/2026-08-11_feature_image.webp differ
diff --git a/docs/posts/2026/08/11/index.md b/docs/posts/2026/08/11/index.md
new file mode 100644
index 00000000..5a033d5c
--- /dev/null
+++ b/docs/posts/2026/08/11/index.md
@@ -0,0 +1,22 @@
+---
+title: "When Should a Company Have an Internal Software Dev Team?"
+date: 2026-08-11
+authors:
+  - chris
+categories:
+  - Business
+  - Industry
+tags:
+  - hiring
+  - organizations
+---
+
+The topic for today's (2026-08-11) chat is: When should a company have an internal software development team?  Is there an ideal size or other factors that influence that decision?  When is internal development better than paying for consultants and/or 3rd party software?
+
+Inspired by me currently discussing this issue with two companies and having this discussion in the past.  Would love to have a specific yes/no metric but haven't found one yet.  My current answer is "it depends ...".  I would love to hear others' thoughts on the subject.
+
+Everyone and anyone is welcome to [join](https://weeklydevchat.com/join/) as long as you are kind, supportive, and respectful of others.
+
+P.S. - The feature image is from [Lumo](https://lumo.proton.me), Proton's AI assistant.  It took a couple prompts to get an image that was useable and it really struggled putting any correct text on the image.  Thoughts?
+
+![Illustration contrasting an internal software team collaborating around a computer with a business person shaking hands with an external consultant](2026-08-11_feature_image.webp)